Who knew that a 15 second video of someone doing a goofy dance move would be such a popular way to ‘get social’ online? From these humble beginnings, TikTok has grown into a a bona-fide global social media phenomenon. To put the TikTok phenomenon in perspective, TikTok got more Internet traffic than Google in 2021 and Google handles almost every Internet search!
But this success comes at a very high price
How can any social media company like TikTok or the ‘next TikTok’ even consider getting into a business where moderation is a necessity for every post?